Tel Aviv, Israel — There’s nothing more American than Funfetti. It’s a harmony of colors living together as one, while also making you fat. And it’s also a play off of the word “confetti”, which is essentially trees cut down for the sole purpose of making litter at a special event. All of this taken together is what makes my home country what it is and why we love it.
Viola Cupcakes just opened yesterday, much to the ire of the British woman who opened Tel Aviv’s first cupcakes store, I Love Cupcakes, only about two weeks ago and only about one block away. Like I said before about the Rothschild Street Party: if Tel Aviv likes something, you can be sure it will happen over and over again ad nauseum. Ambling by the fresh and clean Viola on Dizengoff with my visiting Way Overachieving Friend, I caught a glimpse of one of these inefficiently small little cakes and my heart skipped a beat. I saw the prismatic wonder that is Funfetti like a mirage of water in the desert, but a mirage of sprinkles in my dessert. Crikey, it was actually there, sitting alongside Red Velvet (also making its debut in Tel Aviv) like it was no big thang!
The proprietor of Viola’s cupcakes co-opted Funfetti but renamed it “rainbow-flavored”, because she clearly has no understanding of how homo-erotic that sounds in the English language. Misnomer notwithstanding, there is now Funfetti in Tel Aviv. And it is as delicious as at home, perhaps more delicious, as it did not come from a box with a scary dough-creature on the front. Num num in the tum-tum, or “ta’im me’od”, as they say here (man, they have a different word for everything). Three cheers for American cultural imperialism!
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